About us – Beer Belly Jellies Beer Belly Jellies

About us


The story

At tastings so many ask ‘how on earth did you come up with the concept of making beer jelly?’ Vancouver Island is where it started, regenerating in a craft brewery – a cheese board was ordered and there was a pale ale jelly! Delicious – such a unique taste and so velvety, it was tempting to lick the dish.

Back home, we experimented using New Zealand craft beer. Over thirty batches later, we got the consistency, colour and taste right!

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Jenny and Lindy, the creators of BBJ, are long time friends and a great business team – Lindy  creates the product, Jen’s fantastic on the strategising, Lindy’s risk averse and Jen says ‘go for it’!

Setting up Beer Belly Jellies has been a gritty challenge, achievable with lots of support from the family and friends. We hope us ‘giving it a go’ will encourage other women who’s always dreamed of setting up their own small business to take the risk.