Our story

At tastings  many ask us ‘how did you come up with making beer jelly?’

Vancouver Island is where it started, regenerating after a day of sight seeing at a craft brewery – out came the pale ale jelly with the cheese board! Delicious – such a unique taste and so velvety, I was tempting to lick the dish.

Back home, we experimented using New Zealand craft beer. Over thirty batches later, we got the consistency, colour and taste right! And from there we moved into more beer flavours, then even further in the hard stuff, spirits!

Jenny and Lindy, the creators of BBJ, are long time friends and a great business team – Lindy creates the product, Jen’s fantastic on the strategising, Lindy’s risk averse and Jen says ‘go for it’!

Setting up Beer Belly Jellies has been a gritty challenge, achievable with lots of support from the family and friends. We hope us ‘giving it a go’ will encourage other women who’s always dreamed of setting up their own small business to take the risk. It's worth it.


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